This was a heavily promoted novel. It was a featured selection on the Barnes and Noble website. NPR had a segment about it. I was less than impressed. I pretty much predicted the plot line very early on in the book. I grew up in Iowa and graduated from the University of Wisconsin-Madison. I found the whole premise of people going nuts from cold, snow, and isolation in Northern Wisconsin unbelievable. (But maybe it was just hurt pride on my part.)
I was relieved to read the reader reviews on the Barnes and Noble site. Most readers agreed with me.
I wouldn't recommend this book to anyone. Certainly not to school-aged (even high school) kids. If you want Gothic go to the originals-- Dracula etc.